business owner smiling at his desk
WordPress Website Development

Your Website Shouldn't Need a Ticket to Change a Headline.

I build WordPress sites with you on a call every week, so by launch you already know how to change it yourself.

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The Problem

You Own It on Paper. You Just Can't Touch It.

Most WordPress sites end up as a black box. Not on purpose, and usually not because anyone did anything wrong. It's that the person who built it is the only one who ever saw how it went together, and you weren't there when it happened.

So it works fine, right up until you want to change something. Then you find out a two-minute edit isn't yours to make. You own the domain, the hosting, the login, all of it, and you still have to ask.

Here's the part that actually costs you: after a while, you stop asking. There's a change you want, it's small, and it isn't worth the email and the three-day wait and the line item. So you let it go. Then you let the next one go. A year later the site is describing a business you don't run anymore, and nobody decided that. It happened one skipped request at a time.

  • Every small change is an email, a wait, and a line item.
  • You can't tell whether the site is working, because you can't see inside it.
  • When your web person moves on, so does the only person who knows how it was built.

You should be able to change the thing you bought.

The Offer

What You Actually Get

  • A site you can change, and proof that you can. You'll be editing your own pages weeks before launch, because that's part of every call. Log in, open the page, make the change, publish. Not a tutorial afterward. The actual thing, with me watching, until it's boring.
  • Photos that size themselves. Image sizing is the number one thing that trips people up after launch. So on your site there's a form that only you can see when you're logged in. You drop the photo in, and it gets resized, cropped to the important part of the image, and optimized for the web automatically. You never learn image optimization. You just upload the picture.
  • Content written in your voice, not a template's. First drafts are generated from your existing site so they sound like you already do, then you edit them, then they get a second SEO pass. You're proofreading, not staring at a blank page.
  • Built so AI can read you. People increasingly ask Claude AI or ChatGPT about businesses instead of searching. WordPress gives more control over SEO and schema than Wix or Webflow do, and that control is most of what makes a site legible to those tools. That's not a scare tactic. It's a new channel with rules, and the rules are learnable.
  • No monthly fee to me. Ever. If a free tool does the job, I'll tell you it's free.
Your photo Straight off the phone, whatever size it happens to be
The form does the work Resized, cropped to the subject, optimized for the web
Live on your page You never learned image optimization. You just uploaded a picture.
The part of running a website that trips people up most, handled before you ever see it.
How Long It Takes

Six to Eighteen Weeks, Depending on Size.

Every plan runs the same three phases. The middle one is what stretches:

  • Two to three weeks to lock the design and decide which pages you're getting. The bigger the plan, the closer to three.
  • The build, one hour a week, three or four pages reviewed per call.
  • One week to finalize and launch.

Exact timelines per plan are in the table below. That all assumes you send me what I ask for when I ask for it. If you go dark on me for three weeks, it's your timeline plus three. I can't compress the part where you decide things.

Who You're Working With

I've Built the Black Box. That's How I Know Not to Build You One.

Andy O'Neil, founder of Weblytica
Andy O'NeilFounder, Weblytica, LLC

I know what it's like to be handed a website you can't touch, because I've handed people one. Early on I built sites the normal way, delivered them, and watched perfectly good sites sit frozen because the owner didn't know which part was safe to change.

My first job out of grad school was county extension agent, which is a profession whose entire description is teaching somebody to do a thing while standing next to them doing it. I've worked that way for about twenty-five years. The tools changed completely. The method didn't.

So here's the actual promise: you won't need me. I'd rather build you something you can run yourself than something that keeps you on my calendar.

1,100+Hours of co-building with business owners
2013In business since
10 yearsWith my longest-running client
The Process

How It Works

  1. See it before you decide.

    You book the call and send your URL at the same time. Both free. I build a mockup from your existing site: your colors, your content, your photos. You look at a real design before you commit to anything.

  2. Two weeks to lock it in.

    We refine that design and settle which pages you're getting. Price is set by page count, so you know the number before we start building.

  3. One hour a week until launch.

    I build between calls. Each week you review three or four finished pages and I show you how to change them yourself. By the time we launch, you've been editing your own site for a month.

Book a Build Call
The Difference

Two Versions of Next Year

Nothing ChangesYou Build It With Me
You email someone to fix a typoYou fix the typo
Adding a photo means asking for helpYou drop it in a form and it sizes itself
You don't know what your site says about you to an AIYour site is built so AI can read and cite it
One person understands how your site works, and it isn't youYou've been editing it yourself for a month before launch

That's the whole point. You stop being locked out of a site you own.

The Agreement

What I'm Promising You

  • You see the design before you pay for the build. The mockup comes first. If you don't like it, we're done and it cost you nothing.
  • You own all of it. Site, hosting, domain, accounts. In your name, not mine.
  • No monthly fee to Weblytica. If there's a subscription anywhere in your stack, I'll show you what it does and whether you need it.
  • If WordPress is the wrong answer, I'll tell you. Even when it's the bigger invoice.
The Price

What It Costs

Price is set by page count, not by the hour, and the schedule is published before you start. Same ladder we use on every build.

PlanPagesTimelineInvestment
Launch156 weeks$6,000
Grow249 weeks$9,000
Scale3514 weeks$14,000
Authority4918 weeks$18,000
  • No big deposit. You pre-pay two weeks at a time, so you're never more than two weeks ahead of the work.
  • Hosting is included for the first year. After that it continues at $99 a month with managed updates, monitoring, and reporting. No long-term contract.
  • Not sure you need WordPress? There's a static plan at $2,500 for 12 pages that hosts free for life and has nothing to maintain. If your site is barely going to change, that's the honest answer and I'll say so.
Fit

You Probably Shouldn't Hire Me If:

  • You can't commit to an hour a week. The weekly call is the whole method. Without it I'm just a vendor emailing you files, and you'd be better off hiring one of those.
  • You don't have any existing content. I generate first drafts from what you've already written so it sounds like you. If there's nothing, we'd need another source that carries your voice, and that's a conversation before it's a project.
  • Your site is barely going to change. I built a med spa a WordPress site once. Six services, one person, all injections. In the entire life of that site they changed one thing: the office address, when they moved. I should have built them a static site and I'd tell you the same thing now. If that's you, ask me about static instead. It costs more upfront and less over time.
Questions

The Things People Ask

Do I need to be technical?+

No. You need to be the person who can decide. I'll handle which platform, which plugins, and how it's put together. That's my job and it isn't a democracy.

Isn't WordPress insecure? I've heard it gets hacked.+

That's the advice I'd most like people to stop repeating. WordPress gets hacked when nobody's managing it. Yours gets a management plan and redundant backups on two separate systems, so a bad day means restoring to the state you were in before it happened. It's been a long time since I've had to.

Isn't AI-written content going to sound like everyone else's?+

It can, and I throw a lot of it away when it does. The draft comes from your existing writing, then you edit it, then it gets a second pass. AI gets you to a first draft fast. Judging whether the draft is any good is still the job.

How much of my time is this?+

An hour a week, plus reviewing three or four pages between calls. It's live sessions, not homework.

What if I want to hire someone else later?+

Then you hire someone else. Everything is in your name and it's standard WordPress, not something proprietary I invented.

Pick a Time

Let's Start With the Mockup.

Book the call and send your URL at the same time. Both free. I'll build a design from your existing site so you can see the actual thing before you decide anything.

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No charge for the call or the mockup.