Maximizing LinkedIn Ad Conversions is easy by automating with Make.com. Learn how this tool can change your ad strategies:
- Automatically track deals from your CRM as LinkedIn conversions.
- Keep all your ads and sales data in one spot.
- Send event sign-ups directly to LinkedIn to see which ads work best.
Maximizing LinkedIn Ad Conversions with Make.com
One of the main goals of your LinkedIn ad strategy is to capture leads through your paid ads. Success depends on your ability to track both offline and online conversions. These are actions your prospects take after interacting with your LinkedIn ads. Actions like filling out a form, registering for a webinar, or making an online purchase. With LinkedIn Conversions, you can see which ads drive the best return on investment (ROI). This helps you adjust your business strategies. However, tracking every conversion event manually can be time-consuming and error-prone, especially across multiple platforms.
Automate CRM Events as Conversions
Your LinkedIn ad strategy needs accurate sales data to work well. You must track online actions, like form submissions, and offline conversions, like deals closed after a sales call. Without this complete view, you could miss important insights and potential ROI. Many of your most valuable conversions log in your CRM, like Salesforce or HubSpot. Tracking these manually is both time-consuming and inefficient.
With Make scenarios, you can automatically turn new deals or updated opportunities in your CRM into conversion events on LinkedIn. This keeps your ads data up-to-date and accurate. By automating these processes with Make, you can spend less time on data entry and more on strategy.
Track Lead Activity from Other Ads
Many businesses use a mix of advertising platforms to capture leads from multiple channels. You might run lead generation ads on LinkedIn while also capturing leads through surveys or Facebook Lead Ads. Manually tracking these leads across platforms is a hassle. But with Make, you can automate the process. This ensures all your lead data flows into LinkedIn Conversions effortlessly. For example, you can send new form submissions from Facebook Lead Ads directly to LinkedIn Conversions. This helps you capture and report leads from different sources seamlessly, optimizing your follow-up efforts to close more deals.
Send Orders as Purchase Events
Sales are your best conversions. Imagine you are selling products on Shopify and recording transactions in Stripe. Manually adding each transaction to LinkedIn Conversions would be chaotic. By using Make scenarios to log your sales as purchase events automatically, you ensure they are accounted for in your ad strategy. This not only opens the door for personalized re-engagement campaigns but also improves the accuracy of your attribution data.
Sign-ups and registrations are more than just names on a list. They are the first step toward converting engaged prospects into loyal customers. Whether someone has registered for an event for the first time or just subscribed to your newsletter, these actions signal interest and intent.
By using Make scenarios to automatically log these sign-ups and registrations as conversion events in LinkedIn, they integrate fully into your ad strategy. This allows you to easily track the success of your campaigns and optimize your ad targeting based on real engagement.
Make lets you connect LinkedIn Conversions to thousands of apps. But what if you can’t find the tool you need in Make’s App Directory? You can use webhooks to capture data from virtually any platform and send it to LinkedIn as a conversion event. This opens up endless possibilities for tracking actions from apps that aren’t natively supported by Make.
With Make’s LinkedIn Conversions integration, you can automate, measure, and ultimately improve how your ads perform on LinkedIn. From strengthening campaign insights to optimizing ads across the customer journey and more, you can use automation to power your ad strategy and improve your ROI.
Conclusion
The article teaches us how using Make.com can help in maximizing LinkedIn ad conversions by automating and tracking different actions like sales and sign-ups. This makes it easier to see which LinkedIn ads work best and helps us use our ad money wisely. Connecting LinkedIn with other apps through Make.com ensures we don’t miss anything important, making our ad strategy stronger and helping us get better results.
