Email Campaign Call-to-Action Best Practices

Email Marketing: Email Campaign Call-to-Action Best Practices

Your Email Campaign Call-to-Action Your email campaign call-to-action is the money maker for your email marketing efforts. It’s critical to get this right to maximize your email campaign results. So let’s back up just a little bit here and talk about the copy that surrounds your email campaign called actions. The content (as a whole)…

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How to Send Email Marketing Campaigns that are Digitally Impossible for Gmail Users to Delete

How to Send Email marketing Campaigns that are Digitally Impossible for Gmail Users to Delete

I Figured Out How to Send Email Marketing Campaigns that are Digitally Impossible for Gmail Users to Delete Earlier this month, I hired a top-notch programmer, and paid them over $2000 to figure out how to send email marketing campaigns that are impossible for Gmail users to delete. I don’t mean figuratively impossible…I mean digitally impossible… I…

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Writing Good Subject Lines for Email Marketing

Writing Good Subject Lines for Email Marketing

Writing subject lines for email marketing campaigns can be one of the most daunting steps in the email marketing workflow. Ultimately the subject line of your email campaign has one and only job—and that’s to sell the open. The subject line is your sales pitch to the subscriber to open the email. That’s it… No…

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How to Get Started with Email Marketing

How to Get Started with Email Marketing

How to Get Started with Email Marketing Getting started with email marketing can be a very difficult thing for some business owners. There are so many steps involved with the process, it’s hard to know where to start. Do we start with the chicken…or the egg? Decide on your Desired Outcome If you are struggling…

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S.M.A.R.T Goal Setting: The Solution Cycle (Part 1)

Goal Setting-The Solution Cycle

I’m going to kick off a new blog series today, and I’m gonna walk through a personal example of a solution cycle that was introduced and taught to me by my mentor Barry Werner. This solution cycle has been used to identify and solve many business and organizational issues over the years as I have worked…

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The Power of Constantly Restating Goals

The Power of Constantly Restating Goals

The following is a re-post from my good friend and mentor Barry Werner. His leadership and in my life has been profound and instrumental in making me the man I am today. Power of Constantly Restating Goals Most of the 18 years I spent working at the Billy Graham Evangelistic Association (the BGEA) was under the leadership…

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